For Immediate Release

EDDIE BAUER HOLDINGS APPOINTS BRENT KUGMAN CHIEF RESTRUCTURING OFFICER

Chicago, IL, August 27, 2009 / — Eddie Bauer Holdings, Inc. (“the Company”) has appointed Brent Kugman, President of Kugman Partners, Inc. (“Kugman”) to serve as Chief Restructuring Officer and Corporate Secretary of the Company. In this role, Kugman will provide a range of services relating to management of the Company, primarily coordination of all activities necessary for the expeditious and efficient resolution of the Debtors’ bankruptcy cases. Kugman’s appointment was approved by the Honorable Mary F. Walrath in the U.S. Bankruptcy Court for the District of Delaware, who is presiding over the Company’s proceedings, on August 18th, 2009.

Brent Kugman, Founder of Kugman Partners, said, “This is a great opportunity to continue the meaningful work that has been done by all constituencies to ensure an equitable and speedy resolution to these proceedings.”

About Kugman Partners

For over 25 years, Brent Kugman has been a leading business turnaround and corporate renewal advisor, providing service to clients globally in a variety of industries. Kugman Partners helps organizations restructure debt, raise capital, manage change, professionally broker critical relationships, and assemble the right management team in order to achieve the goals of all parties. Through its seasoned business advisors, Kugman Partners offers its clients a hands-on approach, and extensive knowledge of operations, finance, and accounting. For additional information on Kugman Partners, visit kugmanpartners.com.

For additional information contact Brent Kugman at 312.251.3430, bkugman@kugman.com